Social Media Highlights
Tidal Cove Waterpark @TidalCoveMiami
May 2023 - Present
Positioned the waterpark as a fun, humorous, and cool brand with engaging videos and trendy topics targeted to the local Miami and leisure transient audience
Partnered with relevant local businesses and influencers to reach new audiences. Examples: Brightline Trains, FlowRider, Inc.
111% MoM engagement increase after first month of management
Reels regularly surpass 10k views, with some reaching over 150k
Content Creation Samples:
Additional Content/Copy Samples:
JW Marriott Miami Turnberry Resort & Spa @JWTurnberry
May 2023 - Present
Producing original engaging content with a video-first strategy to showcase all resort offerings on different social platforms
226.7% MoM engagement increase after first month of management
Working closely with resort departments like F&B, spa, golf, membership and events to showcase content on social
Implemented a completely new strategy for Instagram, Facebook, and LinkedIn, pivoting to video-first content, significantly increasing engagement and monthly growth stats across all accounts.
Copywriting Samples:
Content Creation Samples:
Bourbon Steak Miami @BourbonSteakMIA
May 2023 - Present
Introduced a popular and successful interview series with the chefs and staff (example here)
Partnered with influencers to create content around Miami Spice (example here)
Pivoted to video-first content that both showcases the ever-changing menu offerings while giving loyal audiences a behind-the-scenes look into the culinary process
Content Creation Samples:
The Alyx @AlyxSeaport
November 2022 - May 2023
Account management through Mungo Creative Group
Sourced / repurposed / created content and graphics
Social strategy and community management
Content Samples:
BLDG 89 @BLDG.89
November 2022 - May 2023
Account management through Mungo Creative Group
Managed social content and community engagement
Created and up kept ad and lead gen graphics
Content Samples:
Pure Extracts
May 2021 - November 2022
Account management through Supermassive Social
Managed day-to-day social media strategy and community management
• Performed social media platform audits and sent monthly reports to clients
Jenny’s Dispensary
May 2021- November 2022
Account management through Supermassive Social
Managed day-to-day social media strategy and community management for multiple agency clients
• Acted as the point of contact for clients, handled all requests and communications regarding accounts
• Performed social media platform audits and sent monthly reports to clients
Copywriting Samples:
Happy Howl Dogs @happyhowldogs
2022
Client saw a 15% organic increase of followers over 4 months of campaign implementation and content management.
Launched a successful affiliate marketing program with over 30+ micro-dog influencers to secure fresh, consistent content and reach new audiences
Content generated from Instagram Paw-tnerships:
Space for Arts @spaceforarts
May 2021- April 2022
Planned strong copywriting-focused content to engage a tight community of photographers and producers
Repurposed available content and organized recurring partnerships with content creators to secure fresh assets and grow the audience
Saw significant account growth by utilizing organic growth tactics to build a social following that was redirected to the website to convert into inquires/sales
Florida International University Honors College @FIUHonors
Feb 2020 - Feb 2021
Created and implemented strategic growth campaigns on social media platforms aligning with department application goals and deadlines.
Growth example: Organized a giveaway campaign designed to increase student following before an upcoming enrollment deadline. The Instagram account gained 225 followers from the first post in the series, and maintained about 90% of the followers as a result of consistent campaigning.
Video Samples:
Copywriting Samples:
Wilhelmina Models NYC (Kids & Teens Division)
2015-2016
My management resulted in a 525% increase of followers and reach for the Wilhelmina Kids and Teens Instagram account (4k to 25k in under a year.)
Built community and drove site visits